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Organic Life Ad Campaign

Client: Organic Life

 

Project: Page ad tied to social campaign

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Role:​​ 

  • Art Direction for photo shoots

  • Hands-on Art Direction 

  • Collaboration with stakeholders

  • Lead brainstorm session

  • Mood board creation and direction

  • Creating multiple visual concepts

  • Establish a hashtag campaign for social media

Print advertisement concepts designed to promote Rodale's Organic Life magazine. Each ad was tailored to appear in various Rodale brand magazines, tie in to the hashtag campaign, and evoke a feeling or everyday life that tied back to each brand's core values.

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Brainstorm that kicked off the campaign:

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