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Steve Kandianis
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Reimagining the MNG Direct branding to become MNG Health. I provided creative leadership and hands-on art direction to help create, launch, and promote MNG Health.
Click on thumbnail images below to view the Creative Process in action.
Client: MNG Health
Project: Rebranding/Repositioning
Role: Creative/Art Direction
Brainstorm
The qualities needed for this brand
Rough Sketch
The first low fidelity sketch of the Hummingbird brand mark
Competitive Analysis
A look at the competition is important in the research phase.
Brainstorm
Brainstorm session results. We posted all the rough ideas for analysis.
Rough Sketch brainstorrm
They picked my hummingbird concept to be our new "spirit animal"
Brainstorm Ideas
Initial ideas
More early sketching
Logo Exploration
More early sketching
Getting Closer
Honing in on the final brand mark
Brand Mark Ideas
MNG Health Style Guide
Style sheet for the new branding
MNG Health Website
Business Cards
Camera Card
MNG Health Swag
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