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MetaShred Brand Creation and Launch

Client: Men's Health

 

Project: MetaShred Workout Program

 

Role:

  • Brand Launch and Identity

  • Lead brainstorming and ideation sessions

  • Art Direction

  • Photo and video direction

  • Multichannel/integrated campaign design

  • Social media promotions

  • Facebook - Black Circle
  • Twitter - Black Circle
  • YouTube - Black Circle
  • Pinterest - Black Circle
  • Instagram - Black Circle

This workout is not for the faint of heart! Some of the ideas behind the design include:

 

  • Golden Section Theory: logo design

  • Logomark: reflects the concept of shredding (the hurricane/Cuisinart blade spinning), intensity, and metabolic increase

  • Colors and fonts support the Men's Health brand and the imagery reflects the hardcore nature of the workouts.

metashreddvd_package.jpeg

Meta Shred Brainstorming, Ideation, Planning, Sketching and Photo Shoots:

BACK

Initial Brainstorm
Logo brainstorm
Super rough sketches
Logo ideas
Glass factory set
On the set direction
#MetaShred #hardcore #hothouseagency 30 minute workout #stars #got heart
BJ Gaddour Posing
MetaShreddier
#shedder #MetaShred #hothouseagency #positivity #results
Presentation
Web copy analysis
Countdown pre-release
MetaShred Meal Plan
metashreddvd_package
Meal plan interior
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